Andretti Global INDY NXT presented by Firestone driver James Roe who scored a third place finish last time out at Barber Motorsports Park has teamed up with Tourism Ireland.
The Naas native will engage racing enthusiasts, a group that is demonstrating a greater interest in international travel.
The collaboration includes social media videos, which will run on Facebook and Instagram, as part of Tourism Ireland’s iconic ‘Fill your heart with Ireland’ campaign. This content features Dublin and Kildare and highlights some of Roe’s favourite things in Ireland including adventure activities, the superb food and drink offerings, and the country’s rich heritage.
Speaking about the new partnership, Roe said:
It’s an honor to partner with Tourism Ireland to promote my home – the island of Ireland – on the world stage. Through every step of my motorsport journey, I’ve been incredibly proud to display the tricolour on my race kit and car livery, so to have the opportunity to highlight what Ireland has to offer in an even deeper way in collaboration with Tourism Ireland is a true privilege,