Monster Energy NASCAR Cup Series driver Bubba Wallace announced the formation of a new partnership with Root Insurance. Root Insurance aim to make insurance fairer for everyone and the partnership with Bubba Wallace with immediate affect is fantastic given Wallace’s push for equality in the Monster Energy NASCAR Cup Series.

Speaking about the news, Alex Timm, Root co-founder and CEO commented saying:

Getting to know Bubba Wallace and what he stands for made this partnership one that we couldn’t pass up. “He is dedicated to standing up for what is right, even when it involves facing adversity. Root was created to make car insurance more fair—standing up against the established industry that priced more on demographics than driving behavior. We are proud to support Bubba Wallace.

It was announced on Thursday that Wallace will drive the No.23 car for 23XI Racing, the new team owned by NBA legend Michael Jordan and Joe Gibbs Racing driver Denny Hamlin and speaking following the news about Root Insurance Wallace commented saying:

Root Insurance is doing what is right and making insurance more fair, and I am proud to partner with a company making a difference. “I stand firmly with the goal of eliminating bias from insurance, and I truly believe we can work together to help make the world a better place.

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