The Sahara Force India Formula One Team announced on Thursday evening that flip flop manufacturer Havaianas have joined the Silverstone based outfit as a partner, under the new agreement, both Force India cars drivers by Sergio Perez and Esteban Ocon will feature a flip flop.
For Force India, they will no longer have Halo, they will have a flip flop on the car. Speaking about the deal, Force India COO, Otmar Szafnauer commented saying:
We are delighted to bring Havaianas into Formula One. Where better than the halo to carry the famous Havaianas logo? It’s a savvy move by this loved Brazilian brand, which will bring a touch of the beach to the paddock throughout the season. We have always been an adventurous team with our marketing efforts, and after introducing the pink livery in 2017 we hope this partnership will appeal to all fun-loving Formula One fans in 2018.
Marcio Utsch, CEO of Alpargate, the makers of Havaianas commented on the news by saying:
This is huge news for Havaianas. We want to bring our fun and cool vibe to Formula One and the opportunity presented by Force India really grabbed our attention. At Havaianas, we pride ourselves on listening to the fans of our brand and over the last few months we have seen more and more people associating our flips-flops with the new halo across social media. Together with Force India we have come up with an eye-catching design on the car’s halo, which was the logical place to locate our flip-flop strap. We are looking forward to engaging with Formula One fans at races around the world throughout the year, so stay tuned for some exciting developments.