The ABB FIA Formula E championship announced on Thursday that Saudi Arabia’s national airline, SAUDIA will serve as title sponsor to this weekend’s season opening double header SAUDIA Diriyah ePrix double header.
SAUDIA are the official airline partner of the ABB FIA Formula E championship and speaking about the announcement, ABB FIA Formula E Chief Executive Officer Jamie Reigle said:
We are delighted to once again see SAUDIA put their name to their home race in the region, sponsoring the season opener double-header in Diriyah. The 2018 event made history as the first Formula E race to be held in the Middle East and it was a huge success together with SAUDIA as title sponsor. We are looking to build upon last year’s momentum and get season six off to a flying start with even closer racing and the most competitive grid in motorsport. As official airline partner, we are particularly proud to see this collaboration take off, supporting Formula E’s mission in an emerging market for electric vehicles.
SAUDIA VP of Corporate Communications Fahad Bahdailah said:
Saudi Arabian Airlines (SAUDIA) is very pleased to once again be the race title sponsor of the Diriyah E-Prix. The airline warmly welcomes all guests, and we look forward to the thrilling races ahead.”