Verizon IndyCar Series team Schmidt Peterson Motorsports confirmed on Wednesday that they have entered into a partnership with New Era Cap who will produce hats for driver James Hinchcliffe, Robert Wickens and Jack Harvey as well team kit for the drivers and crew along with fan apparel.
Speaking about the new deal, New Era IndyCar product manager Billy Rieck commented by saying:
When we heard Schmidt Peterson Motorsports was assessing apparel partners we thought it would be a great opportunity to grow our footprint within the sport. “New Era is always looking for ways to expand our brand and given our already strong relationship with SPM, we knew they would be the right partner.
President of Schmidt Peterson Motorsports Jon Flack commented by saying:
We are very excited that the relationship we’ve built with New Era over the years has evolved into this expanded multi-year partnership as ‘Official Athletic Apparel Provider’ for Schmidt Peterson Motorsports. “The history of the company and passion of their people is infectious and together I believe we can create an innovative look and feel for SPM and our drivers.