Verizon IndyCar Series team Schmidt Peterson Motorsports announced on Monday that they have entered in an exciting new partnership with London based watch manufacturer Olomogato.
The new partnership will see the pair collaborate on a limited edition Indianapolis Chronograph.
The multi-year agreement which was reached just before Christmas will see the Olomogato logos appear of the Dallara Honda’s of Schmidt Peterson Motorsports drivers James Hinchcliffe and Robert Wickens during all of the 17 races on the 2018 Verizon IndyCar Series schedule.
Founder of Olomogato, Shami Kalra commented on the deal by saying:
I’m thrilled that Sam [Schmidt] and Ric [Peterson] have put their faith in Omologato and welcomed us to their portfolio of established partners. “It’s a hugely important programme for us as we aim to further promote the Omologato name in the US. Having a presence at every IndyCar round during 2018, at which James and Robert will help activate the brand, will be quite something.
Ric Peterson, co-owner of Schmidt Peterson Motorsports commented by saying:
We’re delighted to bring Omologato into the SPM family as our official timepiece partner,” commented Ric Peterson, co-owner of SPM. “Shami and his team have a long history of designing watches for some of the most iconic names in motorsport, and we look forward to sharing the world of INDYCAR with their passionate and loyal customers. We can’t wait for everyone to get their hands on the exclusive SPM Omologato timepiece