The Schmidt Peterson Motorsports Verizon IndyCar Series team confirmed on Wednesday that they have entered a partnership with CoForce for the 2017 season.
CoForce are an Indianapolis based business development digital media and marketing company. Schmidt Peterson Motorsports co-owner Sam Schmidt commented on the deal by saying:
“We look forward to partnering with the young, energetic and creative team at CoForce. “I have worked with Anders (Krohn) in the past and have been impressed with his integrity, work ethic and ability to think outside the box. How our fans and partners view content and value ROI is changing rapidly. CoForce will assist SPM in meeting those demands in an innovative and technologically advanced manner.
The new partnership will allow Schmidt Peterson Motorsports to elevate their digital media and marketing platforms. Speaking about the multi-year agreement, CoForce co-owner Anders Krohn commented by saying:
Working with Sam and the entire SPM organization is the culmination of many years of building a great relationship. “Personally I owe a lot to Sam as he gave me my first Indy Lights test in 2008. From a business perspective, SPM has done a great job placing itself in a unique spot within the tech industry and we can’t wait to build upon that in 2017 and beyond.
Schmidt Peterson Motorsports who recently announced they were pulling out of the Indy Lights championship to focus on the Verizon IndyCar Series have an unchanged driver line up for 2017 with James Hinchcliffe returning to the No.5 Arrow Honda while Mikhail Aleshin will once again drive the No.7 SMP Racing Honda.
The 2017 Verizon IndyCar Series gets underway on March 12 with the Firestone Grand Prix of St Petersburg.