Sirius XM will serve as the primary sponsor to Christopher Bell of Joe Gibbs Racing and 23XI Racing’s Tyler Reddick for multiple events throughout the 2023 NASCAR Cup Series season.
John Zavisa, SiriusXM’s Senior Vice President of Automotive Partnerships said:
“We are excited to be back with Toyota Racing for the 2023 season. We look forward to seeing the SiriusXM colors back on Christopher Bell’s No. 20 Toyota Camry following his stellar 2022 season showcase and we’re excited to welcome Tyler Reddick and his No. 45 Toyota Camry to the team. “We are so proud of our long-standing relationship with Toyota and the opportunity to deliver SiriusXM as a standard feature on every vehicle they manufacture for sale in the Continental U.S.”
Christopher Bell, who was part of the championship playoffs for the first time in his career, will run the SiriusXM scheme in back-to-back races to start the season at Southern California’s Auto Club Speedway in February and Las Vegas Motor Speedway in March.
“It’s great to represent a company like SiriusXM during the NASCAR Cup Series season. “SiriusXM NASCAR Radio is such an integral part of getting our sport out to the public and we all enjoy so many different stations in our personal lives, it’s great to carry their colors.”
New Team Toyota driver Reddick will run the SiriusXM scheme three times for 23XI in the No. 45 Toyota Camry TRD, including the Toyota Owners race weekend in Richmond, Darlington Raceway’s May event and at Indianapolis Motor Speedway in August and speaking following the action he commented saying:
“There are so many new opportunities for me this season and getting the opportunity to run SiriusXM on my Camry TRD is just another one of those. “I’ve always been a fan of SiriusXM, but to learn about their relationship with Toyota with production vehicles along with the relationship all of us have with them already makes for a pretty awesome collaboration that comes together on my No. 45 Camry TRD.”