Leading sports marketing company Sportified have teamed up with professional athletes from the Monster Energy NASCAR Cup Series, Major League Baseball, MLS, NFL and the NBA to provide care packages to frontline workers fighting the COVID 19 pandemic.
The front line workers will be nominated by the athletes involved in the initiative.
Speaking about the news, Sportified founder Maggie Ortmeyer said:
“When the effects of this pandemic became clear, we were determined to pivot our business in a unique, relevant and meaningful way. “I saw an opportunity to spearhead a campaign that brought athletes from multiple sports together, while honoring those individuals on the front lines of COVID-19.”
Brent Burns, defenceman with the San Jose Sharks who has two siblings working on the frontline said:
“Having two siblings working on the front lines, this pandemic hits home for me. “I am pumped to be a part of this care package project that will give back and recognize these heroes and their commitment to our communities.”
Former NBA player Shane Battier who is now working as a development coach for the Miami Heat said:
After spending time with the frontline medical staff at New York-Presbyterian/Columbia University Irving Medical Center, I am inspired by the stories of all our medical personnel on the front lines of the COVID-19 fight. I’d like to honor Dr. Arnold Advincula for his tireless leadership and sacrifice for his colleagues and his patients. He is a real American hero.”
David Yurman said:
We’re pleased to be participating in this initiative – it’s important to connect with and support our frontline heroes, celebrating those who deserve it most during these difficult times,”
Founder of Brayzn Life Nate Lawrie said:
have so much respect for the frontline heroes of the COVID-19 pandemic. They are bold in the face of danger and strong in the ways it truly matters; they exemplify what we consider living a ‘Brazyn Life’. “As a former NFL player, I know how important it is to take the right steps to give your body some extra care at the end of a grueling day. I hope our products can provide a source of recovery and relief to the amazing individuals helping to lead the fight against this disease.”