Chip Ganassi Racing announced on Tuesdsy that their Extreme E team will have primary sponsorship from Sycamore Entertainment and SEGI.TV.
Speaking following the announcement, team owner Chip Ganassi said:
“I am very happy to bring a partner to our team like Sycamore Entertainment,” said Team Owner, Chip Ganassi. “They are really trying to be innovative with their new streaming service content and I love that about them. I think that fits well with what we are trying to do with Extreme E. Innovation is one of our core values and when you are innovative I think you become relevant. As a team owner, I need to stay relevant in the industry, but also relevant in the social landscape. That is what I think Sycamore Entertainment, Extreme E and Chip Ganassi Racing all have in common and I couldn’t be happier about this new relationship.”
CEO of Sycamore Entertainment Edward Sylvan commented saying:
I’m extremely excited to participate in this new Extreme E race series and partner with the legendary Chip Ganassi race team. “Not only does this partnership allow us to align our core values of diversity, inclusion, equality and sustainability with my love for motor sports, it also provides us the opportunity to create exclusive content, showcase films, TV Series and documentaries on our platform that bring awareness to these important issues.
Chip Ganassi Racing will field Sara Price and Kyle LeDuc for the inaugural season of Extreme E which gets underway in March.