Watch manufacturer TAG-Heuer confirmed on Thursday that they have signed a contract extension with the NTT IndyCar Series and the Indianapolis Motor Speedway.

The timepiece manufacturer will continue as the Official Watch, Timepiece, Chronograph and Smartwatch of the NTT INDYCAR SERIES and the Indianapolis 500 presented by Gainbridge. TAG Heuer also will remain as a presenting sponsor of the Hulman Terrace Club hospitality suites at IMS.

TAG-Heuer began its partnership with the Indianapolis Motor Speedway and the Indianapolis 500 presented by Gainbridge in 2004 and its partnership with the NTT IndyCar Series in 2014.

Speaking about the multi-year contract extension, President and CEO of Penske Entertainment Corporation Mark Miles commented saying:

“It’s a pleasure to continue this longstanding, mutually beneficial partnership with TAG Heuer, a brand so deeply rooted in motorsports and the tradition and values of INDYCAR and the Indy 500. “TAG Heuer remains the ultimate reference in luxury chronograph watches, so it’s an ideal match for the high performance on display at every INDYCAR event, including the Indy 500.”

As part of the activation of its partnership, TAG Heuer will provide a special edition watch to the winning driver and chief mechanic of the Indianapolis 500 and the NTT INDYCAR SERIES champion driver.

The Swiss watchmaker and luxury goods company also will produce a special edition Indy 500 watch, expected to launch to consumers this May. Details will be provided soon.

TAG Heuer branding also will continue to be visible around IMS, including high-visibility locations on the iconic IMS Pagoda and IMS Scoring Pylon year-round and on the retaining wall near the iconic Yard of Bricks start-finish line during the Month of May.

Benjamin Beaufils, president of the Americas at TAG Heuer commented saying:

“With almost twenty years of history, it is a great pleasure for TAG Heuer to continue this remarkable partnership with INDYCAR. “INDYCAR and Indy 500 are mythical names in motor racing, and there is no better proving ground to demonstrate TAG Heuer’s passion and strong heritage in motorsport, and motto of ‘Don’t Crack Under Pressure’ than the Indianapolis Motor Speedway.”

The 106th running of the Indianapolis 500 presented by Gainbridge takes place on Sunday, May 29. For further information click here.


Share This