Andretti Autosport confirmed on Wednesday that they have formed a partnership with entertainment technology company Technicolor that will the company become an associate partner to Alexander Rossi’s No.98 NAPA Auto Parts with Curb for this year’s 100th running of the Indianapolis 500 presented by PennGrade Motor Oil which takes place at Indianapolis Motor Speedway on Sunday.
Speaking about the new partnership, Andretti Autosport CEO Michael Andretti commented by saying:
We’re very pleased to have Technicolor join the team as we expand our operations with the No. 98 entry, Technicolor is a great addition to our current No. 98 sponsors, NAPA Auto Parts, Castrol Edge and Curb. The company has a well-earned reputation in the media and entertainment industries for providing highly competitive, best-in-class, theater, home and mobile digital solutions, very similar in nature to the reputation Andretti Autosport has in the world of Indy car racing today. I’d like to thank everyone at Technicolor for their support and look forward to seeing the No. 98 car on the track at the Indy 500.
Chief Marketing Officer with Andretti Autosport Doug Bresnahan commented by saying:
Technicolor and Andretti Autosport share a passionate interest in high performance. Technicolor has a 100-year history of bringing world-class entertainment experiences by harnessing creative talent and innovative technologies. Just as it takes a state-of-the art vehicle that has an outstanding driver at the wheel to achieve success in Indy races, a creative technology company like Technicolor must bring together artists, scientists and technologists across the industry to meet the immersive entertainment expectations of audiences around the world,