Media giant Tencent will broadcast Extreme E, the all-new electric off-road racing as it embarks on its inaugural season this weekend in Saudi Arabia across its digital platforms including QQ.com as well as its associated apps Tencent Sports, Tencent News and Tencent Video.
Chief Marketing Officer with Extreme E Ali Russell commented saying:
Extreme E’s broadcast agreement with Tencent provides unparalleled reach for our ‘sport for purpose’ series in this vital region. Tencent’s superb array of user platforms will help us to bring our thrilling electric race format as well as our important environmental messages to over a billion people.
“Digital outlets like Tencent are extremely important for Extreme E and it is imperative we continue to create partnerships like these to reach a global audience. One of the championship’s missions is to shine a light on the climate crisis and encourage change, and the only way we can achieve that is by reaching as many people as possible with our innovative broadcast product.
Ewell Zhao, General Manager at Tencent, said:
“Electric vehicles are an important development of the automotive industry. While Extreme E brings the charm of electric vehicles to off-road racing, it conveys the core concept of environmental protection. In the future, Tencent Sports is going to share the excitement of Extreme E with more motor sports fans, and promote electric car racing in China.”