Arrow McLaren SP and McLaren Racing announced on Thursday that they have entered into a multi-year partnership with Tezos, the world’s most advanced blockchain, to become the teams’ Official Blockchain Partner in a new multi-year technical partnership across INDYCAR, Formula 1 and esports. McLaren Racing will use the energy-efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with fan experience at the heart.
As part of the partnership, the Tezos brand will be represented across the Arrow McLaren SP and McLaren Formula 1 teams, including on the race suits of AMSP drivers Pato O’Ward and Felix Rosenqvist, and McLaren F1 drivers Lando Norris and Daniel Ricciardo. Tezos will also be presenting partner of the McLaren Shadow esports team.
Taylor Kiel, President of Arrow McLaren SP commented on the news saying:
“The partnership between Tezos, Arrow McLaren SP and McLaren Racing shows our continued effort to be a leader within motorsport when it comes to innovation and fan engagement. Tezos is a partner that will allow both teams to continue to elevate the fan experience in both INDYCAR and Formula 1, while also bringing Arrow McLaren SP into a new and emerging space.”
Lindsey Eckhouse, Director, ecommerce and esports, McLaren Racing said:
“Tezos and McLaren Racing uniting to create a unique fan-focused NFT platform is an innovative step in an exciting and rapidly developing industry. At McLaren we are known for putting fans at the heart of everything we do, and this is another partnership which allows us to enter a space where fans can own key pieces of our team. We are looking forward to launching the platform with Tezos to create bespoke NFTs with our Formula 1, INDYCAR and esports teams.”
Hubertus Thonhauser, Chair, Tezos Foundation said:
“McLaren Racing has one of the longest and most illustrious legacies in racing, and we are excited that they have chosen to bring it to the Tezos blockchain through their NFT Fan engagement platform. The concept of blockchain is evolving, becoming faster, more secure, and more efficient. This requires a blockchain that can keep up with this rapid pace of innovation. As brands everywhere look to engage with their fans in new ways, Tezos, the original and fastest evolving blockchain, remains at the forefront of innovation, providing real-world solutions in a thriving and fast growing ecosystem.”