The Indianapolis Motor Speedway and Oscar Mayer on Tuesday that the inaugural Wienie 500 will take place on Carb Day at the Indianapolis Motor Speedway.
So, what is the ‘Wienie 500’? I hear you ask?
Ahead of this year’s Indianapolis 500, which draws more than 330,000 fans who consume nearly 30,000 hot dogs, Oscar Mayer’s beloved Hotdoggers will make their racing debut on the very same track as the pros. The race will be streamed live on Friday, May 23 at 2 p.m. ET on the FOX Sports app and across @INDYCARonFOX social accounts, and fans can catch highlights from the race during Sunday’s Indy 500 pre-race show on FOX.
The Wienie 500 will also mark the first “meat-up” of all six Wienermobiles in over a decade and the first competitive race for the fleet, each sporting an all-new look. Each Wienermobile will represent a different regional dog, including the Chi Dog (Midwest), New York Dog (East), Slaw Dog (Southeast), Sonoran Dog (Southwest), Chili Dog (South) and Seattle Dog (Northwest). From custom Hotdogger racing suits to a trophy presentation in the ‘Wiener’s Circle’, complete with a condiment spray and hot dog for the wiener’s enjoyment, every moment of the race is designed to spark smiles, serving up a delightful racing event only Oscar Mayer can.
Kelsey Rice, brand Communications Director at Oscar Mayer says:
The Indy 500 marks the unofficial kickoff of summer and the start of hot dog season. “As a brand known for sparking smiles in disarmingly delightful ways, it’s only fitting that we bring a race of epic proportions to the Speedway and celebrate a timeless tradition: delicious meats and a little friendly competition to kick off a summer of wieners.”