NASCAR returns to on track action behind closed doors at Darlington Raceway this weekend and will honor healthcare workers in the United States who are working extremely hard in the fight against COVID 19.
NASCAR announced on Thursday that in partnership with broadcaster Fox Sports, each drivers name above the door of their car will be replaced with the name of a healthcare worker with COVID 19 and speaking about the announcement, Jill Gregory, Executive President and chief marketing and content officer with NASCAR said:
As the coronavirus challenges our country in unprecedented ways, the frontline healthcare workers – the nurses, paramedics, emergency physicians and many others – continue to inspire us with their strength and bravery in caring for their fellow Americans. “These men and women are the real heroes and the NASCAR industry is incredibly proud to honor their selflessness and service as we return to racing on Sunday.
The announcement comes following the launch of the ‘Real Heroes Project ‘ an initiative in partnership between 14 professional sports leagues in the United States which sees athletes carry special thank you messages to individual healthcare workers.
Joe Gibbs Racing’s Kyle Busch and Stewart Haas Racing’s Kevin Harvick are two drivers who will carry special messages.
NASCAR fans are encouraged to send their own messages of support to healthcare workers in their lives via social media using the #TheRealHeroes.