Urban Outfitters, Monster Energy NASCAR Cup Series team Richard Petty Motorsports and driver Bubba Wallace announced a partnership on Tuesday on a special edition range of tshirts that will see proceeds from the sales to go to the Bubba Wallace Foundation.

Speaking about the news, Wallace said:

My hope is to empower the next generation to strive and achieve anything they put their mind to. “This collaboration with Urban Outfitters will go a long way in spreading the message of compassion, love and understanding and enable the Live To Be Different Foundation to have a positive and lasting impact on as many individuals that we possibly can.

Gabby Conforti Chief Merchandising Officer from Urban Outfitters commented on the new partnership saying:

We’re honored to be partnering with Bubba Wallace, NASCAR and Richard Petty Motorsports and announcing a charitable contribution to the Live To Be Different Foundation through the exclusive Bubba Wallace race tees. “We know that this is a movement and not a moment and we are so proud to be part of the positive change that Bubba is creating.

Jim Hannigan, VP of Licensing and Merchandising with Richard Petty Motorsports said:

As well as helping to make the world a better place, partaking in the Live to Be Different Foundation collaboration with Urban Outfitters is a powerful way for us to continue to carry Bubba’s message of compassion, love and understanding to new fans. “This philanthropic partnership with Urban Outfitters is a new avenue, and a first within the motorsports industry. As a team, Richard Petty Motorsports is proud of cultivating this relationship.

To purchase the two tshirts available visit https://www.urbanoutfitters.com/uo-community-bubba-wallace-charity

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