Meyer Shank Racing announced on Thursday that Visit Lauderdale has joined the team ahead of the start of the 2025 NTT INDYCAR SERIES season.
Through this collaboration, MSR and Visit Lauderdale will connect IndyCar’s passionate audience with South Florida’s dynamic appeal, encouraging travelers and “Everyone Under the Sun™” to visit Greater Fort Lauderdale.
MSR co-owner Mike Shank says:
“I’m thrilled to welcome Visit Lauderdale to the MSR family of partners. “I believe IndyCar, its fans and the various locations we race will be a perfect place to showcase Visit Lauderdale and drive awareness to the beautiful location it advocates for. As a person who has always loved the water and vibrant city of Fort Lauderdale, I’m personally excited to represent this brand on track and on the road with our beautiful beach themed team trailers.”
As part of the partnership, Visit Lauderdale branding will be displayed on MSR’s No. 60 and No. 66 Honda Indy cars, driven by Felix Rosenqvist and Marcus Armstrong as well as team gear, throughout the 2025 season. Fans can also look forward to special activations and events celebrating the collaboration between Visit Lauderdale and Meyer Shank Racing.
Visit Lauderdale President and CEO Stacy Ritter says:
Through this innovative collaboration between Visit Lauderdale and Meyer Shank Racing, we’re not just showcasing Greater Fort Lauderdale, we’re accelerating the experience. “By merging speed, passion, and tourism, we’re connecting our tropical paradise with IndyCar fans in an unmatched setting