The all female W Series announced a Sunday that they have signed their first major commercial partnership with ROKiT signing a multi year contract with the series.
W Series CEO Catherine Bond Muir commented on the partnership saying:
We’re thrilled to welcome ROKiT to W Series. “As a high-tech, disruptive, customer-focused brand, ROKiT sits comfortably alongside W Series and its mission to change the face of motorsport and we’re delighted that we’ll be racing together in the coming years. It’s also exciting to see a brand that’s already present in Formula 1, Formula E and other well-established race series, recognising and supporting opportunities for women in sport, and taking immediate action. We expect this to be an emerging trend in 2020.”
Chairman of ROKiT Jonathan Kendrick said:
We’ve been amazed by the progress made and the success achieved by W Series since it smashed into the world of motorsport, and we really want to be a big part of its future as it develops over the next few years. Like W Series, ROKiT is a young, ambitious, tech-driven company making waves at the leading edge of our industry, and this partnership is an absolute natural fit for us.”
Defending W Series champion Jamie Chadwick who has an existing relationship with ROKiT through her role as development driver for the ROKiT Williams Racing team commented saying:
This is wonderful news, and not only for W Series but also for the profile and success of women’s sport in general. ROKiT is such an exciting brand, I’m looking forward to helping them spread the word about their highly innovative yet affordable handset technological innovations and expand their networks globally, particularly in Europe, the USA and India, in the coming season.”
The new 2020 ROKiT livery will be revealed on Monday at the 2019 Autosport Awards.