The W Series announced on Thursday that they have entered into a partnership with sportswear brand Puma which will see the brand tailor its racewear with a female-first design for the 2021 season. The announcement comes as the W Series prepares to go testing next week ahead of the start of the new season.

W Series driver and Amazon Prime’s The Grand Tour test driver, Abbie Eaton said:

“A racing driver has to feel comfortable in the car, and feeling relaxed in what we are wearing goes a long way to achieving this. PUMA and W Series are aware that this is important for the drivers, and that generic, unisex racewear modified for female racers does not lend itself to optimum performance. These new race suits are tailormade to fit my body shape, allowing me to focus on racing hard.”

Speaking about the news, Chief Executive Officer with W Series, Catherine Bond Muir commented saying:

W Series keeps breaking barriers as we today announce the continuation of our partnership with PUMA, who have once again shown their commitment to our mission by tailoring racewear specifically for our female racing drivers. We are determined to change the face of motorsport and PUMA will play a big part in that this year when we race in partnership with Formula 1

James Clark (Head of Sports Marketing Motorsport & Operations, PUMA) said:

“Motorsport is in PUMA’s DNA, just like our brand’s principles of equality, diversity and inclusion. Hence W Series is a perfect fit with the values we share. For us at PUMA, it is irrelevant whether a driver is male or female, the only thing that matters is the passion for motorsport. We are very proud that we have been the official racewear supplier of W Series since 2019 and that this will continue in 2021. We recently launched a new women’s campaign called ‘She Moves Us’ which celebrates females who have moved culture and sports forward and will inspire women around the world. In terms of motorsport, there could not be a better ambassador for this campaign than W Series.

“The drive for more women in motorsport is proven by the partnership between Formula 1 and W Series this season. I am sure this will help W Series move one step forward and promote the series on a global scale. Besides our passion for motorsport, we want to make sure that W Series’ drivers feel safe, competitive, and comfortable in the cockpit, and so PUMA has designed tailormade race suits for female drivers to ensure a perfect fit.

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