W Series the all-female single seater racing category have teamed up with Cancer Research UK and will turn pink for Breast Cancer Awareness month.
Speaking about the news, W Series CEO Catherine Bond Muir said:
I am very proud to launch a special series of initiatives in support of Breast Cancer Awareness Month. This campaign means so much to so many members of the W Series family, with many of us – including several of our drivers and myself – seeing our loved ones battle breast cancer. I am therefore delighted that we will use our elevated platform this season in support of Formula 1 – the world’s premier motor racing series – to show our support.
“W Series has always done things differently as we seek to rethink racing, and adding some flashes of pink to our paddock for the final round of the season at COTA, with the help of our partner PUMA, is the latest example of that. I can think of nowhere better than the colourful city of Austin, Texas, and the Circuit of the Americas – which has a history of embracing Breast Cancer Awareness Month – to showcase this campaign and stage what promises to be a very special season-ending double-header.”