Formula One’s new Commercial Director Sean Bratches has confirmed that Liberty Media will do everything in their power to help improve the fan experience at race tracks.

Bratches feels that some promoters do a better job than others when it comes to promoting their event.

Paddock Eye was in attendance at the season opening Australian Grand Prix two weeks ago in Melbourne and the city does a fantastic job to promote the race even going so far as having Red Bull Racing’s Australian driver Daniel Ricciardo calling out the tram stops on the way into Albert Park.

When it comes to the fan experience at the circuit more needs to be done to improve the show.

Teams should come together and have a car display in the fan village and to have more interactive content for young fans such as car simulators.

On Friday in Australia there was a driver fan Q&A with the drivers in the fan village.


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