Williams Martini Racing who will launch their 2017 car, the FW40 confirmed on Friday that they have entered into a partnership with construction equipment manufacturer JCB.

The deal is one of a number that will be announced in the coming weeks following the appointment of Lance Stroll as a Williams Martini Racing driver. JCB was founded in 1945 in Uttoxeter, Staffordshire.

The new partnership will see JCB branding on the FW40 as well as on Felipe Massa and Lance Stroll’s overalls and from the British Grand Prix onwards team kit worn by trackside personnel will feature JCB branding. Speaking about the new partnership, Williams Martini Racing Deputy Team Principal Claire Williams commented by saying:

We are delighted to welcome JCB to our family of partners. Engineering and innovation are also at the core of everything we do at Williams, which makes this partnership one of shared values and aspirations. As two great British brands, we share a similar drive to continually push boundaries and not rest on our laurels in our desire to be the best. I know this will be a successful partnership for both our brands and I look forward to embarking on this journey with such a prestigious brand as JCB.

JCB Chairman, Lord Bamford who joined the company in 1964 commented by saying:

I am an engineer and a manufacturer and designing and engineering innovative products is at the core of what JCB does. We frequently combine our engineering expertise with some of the best automotive technologies which means our machines are very fuel efficient and intuitive to operate. Our partnership with Williams Martini Racing builds on that innovative and technological link and our company’s long association with motorsport.

The 2017 Formula One season gets underway from March 24-26 with the Australian Grand Prix in Melbourne’s Albert Park.

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