Williams Racing announced on Friday ahead of this weekend’s Portuguese Grand Prix that they have entered into a partnership with fan engagement platform IQONIQ to bring fans closer to the action.

The IQONIQ app will enable fans to engage with one of the sport’s most successful teams through one unified platform, with content tailored to their needs, unique opportunities to interact with their heroes, and fun games to play alongside fellow fans. By combining all the modern-day features of fandom into a single platform, IQONIQ provides followers with an all-in-one, game changing solution. It will include special offers for merchandise and tickets, and the opportunity to win exclusive fan experiences.

Speaking about the news, Commercial and Marketing Director with Williams Racing, Tim Hunt commented saying:

“IQONIQ have identified a gap in the market for a unified solution, a fan engagement platform with a difference. By being more personal, more rewarding and more purposeful IQONIQ is the modern-day solution to satisfy the needs of any modern-day fan of sports and entertainment. We look forward to working with IQONIQ to help them reach their vision of becoming The Fan Engagement Platform for the Sports and Entertainment industry, and to providing fans with unprecedented access to the team and our sport.

Chief Executive Officer with IQONIQ Kazim Atilla commented on the news saying:

Formula One is a sport with a global fanbase, that has a strong connection with its supporters, and we are proud to announce Williams Racing as our latest partner. Our mission is to provide innovative new solutions to further and deepen fan engagement. Partnering with such a legendary team that is dedicated to offering a more advanced and engaging fan experience aligns perfectly with our Global Strategy. At IQONIQ, we are focused on changing the game for fan engagement, offering a range of services for fans that have never been seen before in one place. We are looking forward to offering Williams’ global fan base unique opportunities to get more personal, more rewarding and more purposeful, with their team than ever before

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