Luxury Swiss watch brand Zenith has been named official timekeeping and founding partner to the new all-electric off road racing series Extreme E which makes its debut this weekend.
The inaugural Saudi Arabia X-Prix takes place on April 3/4 with nine teams competing.
Speaking about the new partnership with Zenith, Extreme E founder and CEO Alejandro Agag commented saying:
The margin of success in motorsport has always been measured against the stopwatch and that’s why I’m delighted that Zenith is joining as Official Timekeeper and Founding Partner. Zenith is a master of accuracy and a name recognised worldwide for timing and excellence. With only milliseconds the difference between victory and defeat, we can rely on Zenith’s chronometric precision throughout our first season of Extreme E.”
Julien Tornare, CEO of Zenith, said:
“Building a green and sustainable future is something very much at the core of what Zenith is doing today. We are absolutely thrilled to join Extreme E as its Official Timekeeper and Founding Partner. It’s exciting to be at the start of what will undoubtedly become the future of off-road extreme racing, while also bringing environmental issues to the forefront. When developing our next collection that we will unveil in the coming days, this is exactly the kind of environment we envisioned for it: Innovative, off the beaten path and pushing the limits of performance to the extreme, where every millisecond counts and every racer can make their mark.”