Hendrick Motorsports announced Wednesday that they had extended their contract with Alex Bowman and title sponsor Ally, the online financial institution, until the end of the 2028 NASCAR Cup Series season. Andrea Brimmer, Ally’s chief marketing and public relations officer, commented on the extension saying:
We couldn’t ask for a better partner than Hendrick Motorsports, so extending our relationship for the next five years was a no-brainer. “We’re one team, and Ally, together with Hendrick Motorsports and Alex, are a winning combination. Through this extension and our recently announced NASCAR sponsorship, we are fully committed to being an active part of the sport and deepening our engagement with fans.”
“Alex is our guy, and a true ally. He’s an incredible driver who shares our passion for connecting to the community,” Brimmer added. “We’re proud to stand by him as his longest sponsor and expand on this true partnership.”
As one of the most engaged sponsors in NASCAR, Ally helped bring racing back to the city of Nashville with the Ally 400 and has partnered with Bowman to raise hundreds of thousands of dollars for rescue animals alongside Best Friends Animal Society. Ally has also worked with diverse creators, including its collaboration with artist Caroline Fogle to design the Ally 48 dual primary paint schemes for the 2023 season. Outside of NASCAR, Ally supports one of Bowman’s passion projects – his frequent dirt racing efforts across the country.
Alex Bowman took over the No.48 Ally Chevrolet following Jimmie Johnson’s move to the NTT IndyCar Series in 2021. Speaking about the new agreement, team owner and NASCAR legend Rick Hendrick commented saying:
“When Ally makes a commitment to something, they’re all in. “It’s been extremely rewarding to see their passion for the No. 48 team and the unique ways they use the sponsorship to engage with our fans. Not only do these initiatives positively influence Ally’s business, they leave a lasting impact on the communities where we race. It’s a special partnership that’s just getting started.
“We’re thrilled to extend with Alex, who is one of NASCAR’s most exciting young stars. In addition to being hugely talented, he has incredible passion and commitment that set him apart. He’s a proven winner, and I don’t know of anyone who has worked harder to reach this level. The opportunity to continue our relationships with Alex and everyone at Ally is a great way to kick off 2023. It’s a tremendous combination.”
Bowman took his third Daytona 500 pole position on Wednesday and will lead the field to the green on Sunday for the 65th Daytona 500 speaking about the new agreement; Bowman commented saying:
“It’s hard to put into words what this opportunity means to me. “Having support from a sponsor like Ally, a car owner like Mr. Hendrick and a team like Hendrick Motorsports is everything you could want as a race car driver. I’m pumped about what’s in store for the Ally 48 this season and love the direction we’re heading. We have a lot to accomplish, and it all starts this week in Daytona.”