Fans of the Indianapolis 500, The Greatest Spectacle In Racing, will get the opportunity starting this week to have ‘The Winning Feeling.’ The Indianapolis Motor Speedway, the American Dairy Association of Indiana, and Prairie Farms Dairy have come together to give race fans across the state of Indiana the opportunity to drink milk with Indianapolis 500 winners faces on pints and cartons of milk.
More than 13,000 retailers across Michigan, Ohio, Indiana, Kentucky, Tennessee, Illinois, Missouri and Wisconsin will be stocked with 16-ounce pints celebrating five winners of “The Greatest Spectacle in Racing.”
Each milk type will feature a different Indy 500 winner, allowing fans to collect them all:
2% reduced-fat milk features back-to-back winner and defending winner Josef Newgarden (2023, 2024)
Whole vitamin D milk features two-time Indy 500 winner Takuma Sato (2017, 2020)
Premium chocolate milk features 2018 Indy 500 winner Will Power
1% lowfat chocolate milk features four-time Indy 500 winner Helio Castroneves (2001, 2002, 2009, 2021)
Premium strawberry milk features 2022 Indy 500 winner Marcus Ericsson
In addition to the collectible pint bottles, approximately 80 million half-pint cartons decorated with a graphic in celebration of Winners Drink Milk will be distributed to schools throughout the same eight states.
INDYCAR and IMS President J. Douglas Boles said
“At IMS, we know winners drink milk. “These milk pints and cartons are another way our fans can be part of the Race Day excitement and celebrate like an Indy 500 champion.”
An ice-cold bottle of milk after 500 miles of racing is one of the most iconic celebrations in all sports. The tradition of drinking milk after winning the Indianapolis 500 dates back to 1936, when Louis Meyer, an avid drinker of buttermilk, requested a bottle after winning his third Indy 500. As the story goes, a dairy industry executive saw the newsreel footage of the iconic moment and requested milk be made available to the winner of each Indianapolis 500 thereafter.
American Dairy Association Indiana CEO Jenni Browning says:
Drinking the coveted bottle of ice-cold milk on Victory Podium isn’t just a celebration – it’s a tribute to dairy farmers and more than a century of racing history. At the Indy 500, milk is the ultimate symbol of hard work, endurance and victory. With these special-edition pints and cartons, fans can drink milk and celebrate the winning drivers and dairy farmers everywhere.
The 109th running of the Indianapolis 500, presented by Gainbridg,e takes place on Sunday, May 25, 2025. For more on the Greatest Spectacle In Racing click here.