Cloud and digital technologies customer relations organization Genesys has announced a multi-year partnership with the Scuderia Ferrari Formula One team with the company logo appearing on the cars driven by both Charles Leclerc and Carlos Sainz over the course of the 2023 Formula One season.
Genesys has previous involvement in motorsport as they served as the primary sponsor to James Hinchcliffe when the Canadian drove the No.29 Andretti Autosport Honda in the NTT IndyCar Series.
Genesys will also team up with Ferrari in the LeMans 24 Hours.
Benedetto Vigna, Ferrari CEO
“We are delighted that Genesys are joining Scuderia Ferrari as a Team Partner and will also be featured in our LMH programme. As another business focussed on technological leadership they, like us, have a tireless approach to continuously improve and progress. I know that the synergies between our two businesses will deliver huge value on both sides”.